Quality In, Quality Out: (Actually) Smart Research Democratization

Aaron Cannon, CEO + Cofounder, Outset and Nikki Anderson, Founder, The User Research Strategist + Drop In Research walk through how researchers can stop playing defense and start shaping how research happens across their organizations.

You'll get a real diagnosis framework for spotting when research is going off the rails, a 5-point pre-study checklist you can use immediately, and a practical model for smart democratization, the kind that elevates researchers rather than sidelines them.

What's covered:

• Why the most dangerous research is the kind that seems convincing but is built on a broken foundation

• The 3 places studies go wrong before a single participant is recruited

• How to reframe business questions into real research questions

• What PWDR (People Who Do Research) programs actually look like in practice

• The future of the researcher role as AI takes on more of the work

Whether you're a solo researcher or running a team, this one's worth the hour. Check out the recording below!